Job Description

Digital Marketing Expert is needed to join a London based company that provides Business Management Software’s and websites.

Located in London & Lahore we work to find creative ways to deliver simple solutions to complex problems.

You must be aware of different SEO tools with a strong background of handling small website to big eCommerce Portals.

Area of expertise:

• Strong knowledge and managing both on-site and off-site SEO
• Increase the profile of all our brands across the group through search strategy
• Create an annual roadmap with key milestones and KPIs
• Define and deliver SEO/SEM strategy for our key businesses and help them implement the recommendations
• Identify potential opportunities for keywords, backlinks, and outreach campaigns
• Analyse and report on website performance for defined key businesses
• Ensure tracking is implemented consistently across the board to increase visibility of SEO performance
• Recommend the content strategy approach and keyword recommendations based on competitive research, analysis, and search trends
• Collaborate with design, and front-end team to help optimise the online customer journey
• Introduce new tools and tactics to support achieving defined KPIs

Requirements:

• Solid and demonstrable SEO/SEM/SMM background
• Minimum 4-5 years' experience in SEO and SEM
• Some experience of working on paid search campaigns either directly or through an agency
• Experience in editorial copy writing in the English language desirable
• High degree of understanding and familiarity across all digital channels
• Experience in managing multiple projects with a multitude of stakeholders
• Deadline, target, and results driven
• Deep understanding of HTML and programming knowledge
• Excellent communication skills and liaising with clients
• Good numerical and analytical skills
• Experience using and setting up Google Analytics and SEO tools.