Areas of Responsibility:

• Own, build, and operate the Sales marketing programming focusing on repeatable lead-generation strategies that drive clear KPI results.
• Create go to market strategies and digital media campaigns for brand marketing and lead generation initiatives
• Act as a lead contributor to brand strategy spanning press releases, marketing collateral, and digital presence
• Execute lead generation campaigns across digital platforms, including social media and email, focusing on testing and conversion rate optimization
• Own Payactiv presence at trade shows and marketing events for business partners
• Optimize marketing automation and lead nurturing processes through email, content, and social channels.
• Utilize a data-driven approach to build and manage departmental KPIs around new business
• Utilize a deep understanding of growth & optimization best practices such as A/B testing to run experiments and evaluate results
• Work cross-functionally with multiple internal teams including Sales and Account Management
• Strategize around the creation of collateral for sales events, campaigns, and clients
• Build out ABM strategies and campaigns to convert target businesses

Required Skills:

• 5+ years experience in B2B lead-generation
• Experience in managing event marketing
• Strong understanding of tracking and results-oriented metrics including CPA, CPL, Conversion Rates, and ROI
• Proficient in productivity platforms such as Confluence, Jira, Salesforce, Trello, and more
• Proficient in marketing platforms such as Hubspot, MoEngage, Pendo, and more
• Proficient in media platforms such as LinkedIn Campaign Manager, Google Ads, Facebook/Instagram, and Bing
• Ability to work independently and work well with others across multi-functional teams
• Flexible and adaptable within a fast-paced environment
• BS degree preferred