Position Purpose

Market LUMS internationally to target regions. Assist in making and executing international marketing plans.

Main Responsibilities:

1.      Develop international Marketing Plans

a)       Assist in marketing plans in line with the internationalization goals. Ensure alignment with all schools and stakeholders for the same

b)       Prepare and implement marketing activities/campaigns to build brand image and equity  in target international markets

c)       Work closely with the Communications team to ensure that the international communication plan is in line with the LUMS content strategy

2.      Research:

a)       In-depth research on international markets for an effective plan and execution. Well versed with the latest research tools and their application

b)       Translate research results into customized execution in target countries

3.      Relationship Management

a)       Manage relationships with key stakeholders in target markets:

                                            i.            Print/Electronic media; PR agencies

                                          ii.            Schools/universities

                                        iii.            Education boards and ministries

                                        iv.            Embassies/foreign offices of target countries/regions

                                          v.            Business sector in target countries

4.      Marketing activities and promotions; planning & execution

a)       Marketing visits to school/colleges/universities in target countries

b)       Open Days in target markets

c)       Marketing and promotions collateral for target international markets; manage design and content for brochures, flyers, posters, reports, etc.

5.      Information database:

Maintain and update relevant databases for international marketing plans e.g. universities/schools/agencies/companies etc

Knowledge

• Knowledge of marketing concepts, advertising, developing and executing campaigns, agency/media relations and client management.
• Know-how of digital marketing techniques and global trends in target marketing

 Skills and Attributes

Skills

• Very strong interpersonal and communication skills, including writing skills
• Strong networking and PR skills
• Strong on Microsoft Office
• Strong on research skills and techniques
• Problem solving and time management skills

 Behavior

• Energetic and result oriented; effective client management
• High work ethics and commitment
• Strong on multi-tasking and stress management
• Strong EQ