Job Title: |
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SMM / SEM / PPC Specialist |
Total Positions: |
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2 |
Job Location: |
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Islamabad |
Gender: |
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No Preference |
Age: |
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21 to 40 years |
Minimum Education: |
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Bachelors |
Career Level: |
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Experienced Professional |
Minimum Experience: |
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2 Years |
Salary Range: |
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PKR 0 to 0 per Month |
Apply By: |
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Nov 23, 2018 |
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Job Description: |
Role
- Manage, review, and perform daily account responsibilities associated with Google AdWords and other search platforms
- Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
- Manage the creation of large keyword lists.
- Provide creative copy suggestions and graphical ad templates.
- Manage Display network placement lists on AdWords and through other contextual advertising platforms.
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with company goals.
- Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
- Provide oversight, manage, and be able to generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
- Keep pace with search engine and PPC industry trends and developments.
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance company goals.
- Monitor and evaluate search results and search performance across the major search channels.
- Communication to team and management on project development, timelines, and results.
- Provide oversight and work closely with the other team members to meet company goals.
Professional Competencies
- Passion for Search and internet marketing.
- Outstanding ability to think creatively, and identify and resolve problems.
- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
- Ability to clearly and effectively articulate thoughts and points.
- Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving company goals.
- High levels of integrity, autonomy, and self-motivation.
- Excellent analytical, organizational, project management and time management skills.
Professional Skills & Qualifications
- No less than 2 years experience in Search Engine Marketing (SEM) and Paid Search (PPC).
- Proficiency in MS Excel, PowerPoint, and Word.
- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
- Experience working with popular PPC ad platforms (Google AdWords).
- Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals.
- AdWords certification a plus.
- BS/BA degree preferred.
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Company Information |
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Company Name: Viral Webbs Company Description: IT Company
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